Have a problem monitoring your brand online? Here are 5 brand safety solutions

July 23, 2019 in Brand safety

This is an extract from our Branding For Startups stack that you can download here

Brandwatch
Brandwatch products inform thousands of marketing, brand and business decisions every day for the most admired organizations worldwide.
https://www.brandwatch.com/

Lithium
Lithium helps brands connect customers, content & conversations at the right digital moment.
https://www.lithium.com/

Reputology
Reputology is the review monitoring and management platform that helps businesses monitor, respond to, and analyze their online reviews.
https://www.reputology.com/

Mention
Monitor your brand, products, industry, customers and campaign, competitors, products and etc. anywhere online.
https://mention.com/en/

YEXT
You. In Control. Everywhere. Control your brand experience across the digital universe.
https://www.yext.co.uk/

For your weekends or holiday: 3 branding books you should check out

July 21, 2019 in Books

This is an extract from our Branding For Startups stack that you can download here

Zag: The #1 Strategy of High-Performance Brands
“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough–today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

– why me-too brands are doomed to fail
– how to “read” customer feedback on new products and messages
– the 17 steps for designing “difference” into your brand
– how to turn your brand’s “onliness” into a “trueline” to drive synergy
– the secrets of naming products, services, and companies
– the four deadly dangers faced by brand portfolios
– how to “stretch” your brand without breaking it
– how to succeed at all three stages of the competition cycle
https://www.goodreads.com/book/show/447595.Zag

Branding for startups book – zag.

The Brand Gap
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”–a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

– the new definition of brand
– the five essential disciplines of brand-building
– how branding is changing the dynamics of competition
– the three most powerful questions to ask about any brand
– why collaboration is the key to brand-building
– how design determines a customer’s experience
– how to test brand concepts quickly and cheaply
– the importance of managing brands from the inside
– 220-word brand glossary
https://www.goodreads.com/book/show/290733.The_Brand_Gap

The brand gap

Contagious: Why Things Catch On
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread – for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
https://www.goodreads.com/book/show/15801967-contagious

Contagious